Problem
Palate needed an experiential route that could move visitors from discovery to participation and sharing.
Academic projectAcademic project
Palate activation strategy
A research-led experiential strategy connecting audience insight, event activation, customer flow and shareable brand moments.
Outcome summary
Responsibility
I developed the strategy and activation recommendations as an academic project.
Produced
Audience research, event-collaboration concepts, a customer journey and shareable brand moments.
Practical value
Research, physical experience and campaign ideas were connected in one coherent activation plan. No launched results are claimed.