Problem
The rebrand needed one recommendation connecting identity, audiences, search, rollout, content and measurement.
Current co-op · 2026
Save Plus rebrand and launch strategy
A complete pre-launch recommendation connecting identity, audiences, search, rollout, content and measurement.
Outcome summary
Responsibility
I researched public cases, competitors, audiences, personas and search behaviour and shaped the recommendation.
Produced
Audience routes, phased launch logic, bilingual search priorities, a 30-day three-channel content plan and measurement structure.
Practical value
Separate research findings became an actionable pre-launch system. Planned outputs are not presented as campaign results.